As a solution built for fashion businesses based on the most advanced digital AI tool, Dress2Save aims to achieve two goals. The first is to provide technological support for the sustainable development of companies. The second is to give customers a straightforward solution for conscious shopping that will help save the environment effortlessly.
With the Dress2Save AI-driven plug-in, retail businesses achieve a powerful tool for retaining old and attracting new customers at once in several ways:
Reduced churn and return ratesWhen shopping for clothes on a website, customers are not always quite sure which size or style will suit them best – it happens to all of us from time to time. With a virtual try-on system like Dress2Save, users can see how those clothes look in real time.
AI algorithms can precisely measure a user's body and suggest the right size for clothing or footwear. Customers can adjust sizes, colors, and styles until they find the perfect match. A virtual fitting room not only saves you time and money by avoiding returns but also reduces the environmental impact of shipping and restocking those unwanted items.
Less the consumption, less the damageOverconsumption in the fashion industry contributes to waste and pollution, which became the reason for strict government regulation in this field. Fashion production contributes 10% of global carbon emissions, surpassing the emissions of international flights and maritime shipping combined, as per
Business Insider's analysis.
Virtual try-on systems promote a more mindful shopping approach, potentially decreasing the environmental impact of fast fashion. By letting customers virtually try on and buy clothing they truly love, a virtual stylist can help retail companies cut down on the environmental toll of shipping and manufacturing.
An involved customer is a happy customerFast fashion is responsible for much of the 100 billion garments produced each year, while $450 billion worth of textiles are destroyed annually. Such facts fuelled consumer interest in brands that are working hard to reduce their carbon footprint and environmental damage.
Consequently, when consumers have a positive and reliable shopping experience from a brand that shares their values, they are more likely to be satisfied with their purchases. Millennials getting involved in eco-friendly actions show a trend unique to their generation, which will affect how the market works in the future.
Personal stylist for any sophisticated tasteAI-powered virtual try-on systems are like a fashion-savvy friend for customers who know everyone’s style inside out. They don't just suggest random clothes; they actually get you!
Let's say you're shopping for a new jacket. AI-driven virtual try-on systems smart systems remember that you've been eyeing earthy tones and sporty designs lately. So, when you start browsing, they gently nudge you towards a fantastic olive green jacket with just the right amount of sporty flair.
For business, It's like having a personal style assistant for each customer that guides them towards choices they'll love, making the shopping experience more tailored and less of a hurried impulse. Therefore, such a hyper-personalized approach not only uncovers impactful insights about customers but also contributes to sustainable consumption.
In summary, virtual try-on systems in AI-driven apps provide consumers with tools to make better-informed purchasing decisions, reducing overconsumption by decreasing returns, increasing customer satisfaction, and promoting eco-friendly shopping habits.