The AI-powered digital plugin combines customer data, market data, and analysis capabilities to enable fashion businesses to make data-driven decisions. The solution helps look into the future market development in the tech and durables sectors. This is not a look into the crystal ball but rather a data-based outlook to the nearest future.
We would like to draw your attention to large companies and marketplaces whose collections are mainly fast fashion. Such companies' production model, characterized by rapidly creating small batches of items that later lead to mass production, contributes significantly to its carbon footprint.
For example, a well-known company like Shein produces each item in limited quantities before mass-producing popular ones, utilizing virgin polyester and consuming substantial amounts of oil. This manufacturing approach results in approximately 6.3 million tons of CO2 emissions annually, falling short of the UN's recommended 45% reduction target for fashion companies by 2030.
For the reasons we described above, it can be difficult for such big players in the fashion market to meet audience expectations.
What benefits could a Dress2Save solution bring to fashion businesses?Positive brand imageEmbracing sustainable practices can enhance a large brand's entire image and reputation. In the current market, consumers are increasingly concerned about environmental issues, which aligns with the core values of Dress2Save. By promoting conscious consumption practices, a brand can confidently position itself as socially responsible, potentially attracting a wider customer base.
Compliance with regulations and standardsAdhering to sustainable practices ensures that a fashion company complies with evolving environmental regulations and industry standards, for example, those set by the Fashion Sustainability and Social Accountability Act or the Fashioning Accountability and Building Real Institutional Change Act (FABRIC Act). This can mitigate legal risks, providing the company with a stable and responsible operational framework.
Cost savings through efficiencyImplementing sustainable practices may significantly optimize resource use and reduce waste. Fashion businesses can benefit from cost savings in the long run by minimizing energy consumption, optimizing supply chain logistics, and embracing circular economy principles. Alternative energy sources can lead to reduced operational costs and increased profitability.
Access to new markets through new partnershipsMicro- and large influencers, with their niche following and shared interests, often cultivate brand loyalty by fostering deeper connections, trust, and credibility. Similarly, businesses can attract collaborations with environmentally conscious retailers to enter markets with stringent environmental regulations, as their specialized audience allows for authentic connections based on shared ecological values. This can enhance trust and credibility in promoting sustainable practices.
Increase in conversion ratesOn average, about
70% of the shopping carts in e-commerce remain abandoned. It means that 7 of 10 shoppers leave transactions incomplete — think of what a waste this is for the fashion industry. An
AI-driven stylist on the website can significantly reduce the need for multiple delivery attempts and returns by enhancing the accuracy of sizing and style recommendations. Dress2Save can provide personalized suggestions by leveraging user data and preferences. This leads to more satisfied customers who are less likely to encounter fit or style issues, ultimately minimizing the frequency of failed deliveries and returns.
This is just one of the possible examples of how the Dress2Save solution can make a difference for large fashion companies on the market.
Sustainability and sustainable action are our focus and are reflected in our mission, actions, and projects. Dress2Save is here to offer variable measures of implementing your ecological, social, and economic ideas into modern environmental marketing — in other words, while keeping everyone happy.
Book a demo today and let your customers enjoy guiltless shopping!